Workflow and Productivity
Efficiency is the gateway to a savings of time and money
Every minute you spend looking for files is time you don’t spend making money—and it all adds up. Delays mean missed deadlines, unhappy clients, stress and worse. Searches often result in using files that are just “good enough,” or you waste money relicensing or recreating the ideal file—if that’s even an option.
Canto Cumulus finds any file you need in seconds—no matter where on earth it is, and no matter who put it there.
There might be many ways to improve production efficiency, but nothing is more important than keeping creative people creative, and keeping acquisition costs low. And few people know more about maintaining creative efficiency than Marc Konik (VP of IT) for advertising giant, GA Communications.
“The key is to consolidate all your assets and make them available across the enterprise. Using Cumulus to expedite the production activities of our creative teams, we’ve cut one week out of a three week process.”
Another giant in the field, Landor Associates, manages accounts for demanding, brand-conscious clients like FedEx, Microsoft, Pepsi, Delta Airlines, Levi Strauss, and scores more. The company knows that squeezing every wasted second out of the production process adds up to greater customer satisfaction and reduced workload.
Landor’s Chris Orr recalls times when the company wasn’t such a well-oiled machine.
“Before Cumulus, we really didn't have an efficient method for documenting, organizing, and accessing the numerous brand assets we developed for our clients.”
Just imagine how important efficient file access and control were in 2010 for the agency that handles oil giant BP. Circumstances that would send other organizations into production chaos are handled gracefully by Landor, thanks to the company’s attention to what matters most. And that includes choosing the best digital asset management system for the job, as Landor CTO, Spencer Mains, suggests.
“Cumulus has the essential features we need to get traction with our clients and to succeed in the marketplace.”
And while managing hundreds of high-profile clients presents challenges, imagine having to manage millions of files! ANDRITZ HYDRO, the world’s leading supplier of hydro turbines, doesn’t have to imagine it—they do it, every day. With a digital asset collection that exceeds 3,000,000 files, file servers couldn’t handle the task, and other DAM systems weren’t much better, as Michael Schulyok explains.
“Most (DAM) systems could manage ten to twenty thousand files, but then things became difficult. With Cumulus, it takes—at most—half a second and the stuff is there.”
Finding a needed photo was sometimes so difficult for Jafra Cosmetics, they would re-shoot a session rather than waste additional time searching. Jafra brought Cumulus on board to decrease the time and effort required to create and launch new marketing campaigns in multiple markets around the world. Beatriz Gutai is in charge of the company’s marketing strategy. She summarizes her company’s success with Cumulus.
“The image library saves a lot of time. It has given our people the ability to go to the library and find things with more ease, alleviating a lot of frustration, wasted time and duplication of efforts.”
Jafra’s Richard Williams agrees.
“I don't know how we survived before [Cumulus]. I can't see how any design group can function without a digital asset management system.”
Canto customers routinely cite the time savings that come from streamlined workflows as an important benefit of Cumulus.
For more information how Canto Cumulus can boost your organization’s production efficiency, contact your local Canto partner or Canto today.
