The Canto Blog
From digital asset management best practices to the latest industry insights
Top 8 ways to easily refresh your content library
What is a content refresh? A content refresh is the addition of new copy, branding, assets, or other SEO-related activities...
Improve workflow: Prepare your marketing team for economic uncertainty
When the pandemic struck, it hit hard. Organizations were suddenly forced to cope with a new threat that their inefficient...
Earning authentic love for your brand: winning at the game of influencer marketing
How much would a puzzled shrug on TikTok be worth to your brand? Hugo Boss is finding out for an...
5 ways to future-proof your marketing programs
In periods of economic uncertainty, marketing teams need to be ready to adapt to the unexpected and shift priorities to...
Why the supply chain crisis is really a customer service challenge for brands
Behind every headline about the supply chain crisis, there are disappointed customers. Those customers are most likely listening to music...
Creative operations management: How to build a scalable creative workflow
What is creative operations management? Creative operations management is the practice of structuring, coordinating, and optimizing the workflows, tools, and...
Four fixes to become a more productive digital team
If there’s a job that needs to be done with regularity, there should be a bot for that. Every time...
How to design a collaborative workspace with digital asset management
Organizations rarely rely upon one person to create content. Generating consistent, quality content over time requires effective collaboration between people...
The great rebrand: Five factors to consider when changing a brand name or logo
Let’s imagine for a moment a world that might have been. Instead of Googling something, we BackRub it — that...
Scaling your content marketing on a budget
Today’s content marketers face the ongoing challenge of having to do more with less as organizations seek to promote themselves...
Building a brand in the metaverse
What do Snoop Dogg, Nike, Sotheby’s, and PwC all have in common? They’ve all invested in real estate in the...
How defining a brand purpose can accelerate business results
What can a jar of mayo teach companies about the connection between establishing a brand purpose and making a profit?...