The Canto Blog
From digital asset management best practices to the latest industry insights
Moving forward with metadata: A simple guide
Metadata is a complex term with a deceptively straightforward definition. It’s usually defined as data that describes other data. While...
Hadoop Distributed File System: A big data solution
The Hadoop Distributed File System (HDFS) is a progressive user space system to help manage and maintain big data. You...
Email nurturing: How to turn leads into customers with targeted email campaigns
What is email nurturing? Email nurturing is a marketing strategy that uses a series of targeted, automated emails to guide...
What you need to know about software as a product
Software as a product (SaaP) is a one-time purchase of a technology solution that belongs within a team’s MarTech stack....
SaaS vs SaaP – A look at key differences
Software as a service or software as a product? The solution that’s best equipped to meet your business needs will...
Software as a Service (SaaS) – Third-party software that works for you
Whether it’s a product or service your business provides, how your team utilizes software has a direct impact on campaign...
15 email marketing tips to take your campaigns to the next level
In email marketing, different situations call for different approaches, and no two campaigns are alike. That’s what makes email marketing...
Marketing workflow: 3 tips to help you succeed
A marketing workflow reduces stress and saves an abundance of time. It acts as a guide for teams to follow...
Secrets in audio form: The best branding podcasts of 2021
Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...
First impressions matter: Welcome email examples to learn from
First impressions are lasting impressions, and a welcome email is a fantastic opportunity for your brand to make a splash....
Easy ways to implement an effective workflow process
A workflow process provides teams with task structure and outlines stakeholder expectations at each stage of a project. To establish...
Email deliverability: Everything you need to know to stay out of the spam folder
It’s every email marketer’s nightmare: You create an amazing campaign full of stunning photos and clever copy and… nobody ever...