The Canto Blog
From digital asset management best practices to the latest industry insights
Email analytics: Measure your way to better email performance
“One accurate measurement is worth a thousand expert opinions.” – Grace Hopper It’s a well-known business adage: you can’t improve...
Brand manager skills: 5 areas of expertise you can’t overlook
In some contexts, the need for some type of leader is obvious. Ships, countries and expeditions all need someone to...
The Aaker Model: A comprehensive guide to building brand identity
In the world of branding and marketing, it’s not always clear what steps to take next. If we were to...
How local email marketing helps small businesses get customers through the door
Email marketing is a cost-effective way for any business to connect with customers, including on the local level. Companies try...
3 enterprise resource planning core functions
Enterprise resource planning (ERP) manages the components of day-to-day business activities, bringing islands of information together to form a consolidated...
3 project management methods you should know
Project management methodologies guide teams towards successful outcomes. Choosing the correct method for your organization helps get the job done...
Perfection in a Document: Brand Style Guide Tips
Imagine what would happen if you asked a hundred people to draw you a picture of a house. No two...
Email marketing examples: Smart ideas to borrow for your own campaigns
It’s easy for marketers to get bogged down in A/B testing, click-through rates and other numbers and metrics. These are...
Slack integrations: 3 of the best available today
Slack is a popular chat application for business communications. In a world where working from a distance feels like the...
The best branding conferences, virtual and in-person
Branding conferences are one of the most valuable ways to get unfiltered, insider insight into important strategies from successful leaders...
The Oldest Logos That Still Exist Today
A company’s logo is an essential element of their brand and allows consumers to quickly identify their products. While many...
Performance-boosting tips for email subject lines
Subject lines are your email’s first chance to make an impression, so it’s important to get them right. After all,...