The Canto Blog
From digital asset management best practices to the latest industry insights
Brand differentiation: 7 Ways to stand out From your competitors
What is brand differentiation? Brand differentiation is the process by which a company distinguishes its brand from competitors through unique...
Brand compliance: How to protect and enforce your brand standards
What is brand compliance? Brand compliance is the practice of ensuring all brand outputs — across teams, channels, and campaigns...
Nowhere to hide: Stepping into the spotlight with brand transparency
Yesterday’s Sherlock Holmes, Columbos or Nancy Drews are today’s average person with internet access. Instead of digging for clues out...
From puzzled to positive: Putting your customers on a path to brand recognition
We’d all like to be the only brand within a particular market, but that’s just not the case. However, it...
Brand loyalty: Turning idle enthusiasm into active allegiance
When fans of the Ben & Jerry’s ice cream brand snapped a few photos of themselves for a contest, they...
Product branding: What it is, why it matters, and how to get it right
What is product branding? Product branding is the practice of creating a distinct name, visual identity, and messaging strategy for...
Brand buzz: The ultimate guide to all things brand advocates
Growing technology and social media options have increased the potential value of brand advocates. The reality of today’s advocacy is...
Creative Spotlight: Finding inspiration in daily life with Photographer Matt Lester
Matt Lester is a photographer for higher education institutions across the country. He works with quite a few Canto customers,...
5 ways to (virtually) connect with customers
Building strong customer relationships is essential — especially during times of uncertainty. To foster trust and loyalty, it helps to...
Positive brand association: How to build it, protect it, and make it drive sales
What is positive association? Positive association is the favorable mental link consumers form between a brand and desirable qualities, emotions,...
Universities celebrate the class of 2020 with Canto
As the global pandemic heightened, universities everywhere were forced to hold online classes and produce virtual commencement ceremonies. Many institutions...
Creative Spotlight: Communicating through design with Georgina Reed from Equip Outdoor Technologies
Georgina Reed, a graphic designer at Equip Outdoor Technologies, strikes the perfect balance of love for the outdoors and creative...