From digital asset management best practices to the latest industry insights
The most powerful moments in stories are when characters discover the solution to their problems by looking inward. These moments...
Read more
The hippopotamus doesn’t go it alone as a species. In fact, in order to clean themselves, they partner with a...
“Why fit in when you were born to stand out?” – Dr. Seuss Writing a decent brand value proposition requires...
It’s common to assume that if a product is of high quality, it will sell, and if it’s of low...
We get a lot of questions when talking to customers in the initial prospecting faze. A popular one is: ‘How...
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard...
Brand resonance is a crucial concept in marketing that signifies the depth of the psychological bond between a brand and...
“Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.” – Ashley...
The following is a complete guide to branding in 2020. If you’re looking for some exciting, fresh ideas, you’re in...