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Brand resonance is a crucial concept in marketing that signifies the depth of the psychological bond between a brand and...
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“Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.” – Ashley...
The following is a complete guide to branding in 2020. If you’re looking for some exciting, fresh ideas, you’re in...
“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison If you’ve ever been to...
Think different. This advertising slogan, used by Apple, is representative of why brands succeed or fail. It doesn’t say think...
In 1985, the popular board game ‘Clue’ was turned into a movie of the same name. In order to prevent...
Yesterday’s Sherlock Holmes, Columbos or Nancy Drews are today’s average person with internet access. Instead of digging for clues out...
We’d all like to be the only brand within a particular market, but that’s just not the case. However, it...
When fans of the Ben & Jerry’s ice cream brand snapped a few photos of themselves for a contest, they...