From digital asset management best practices to the latest industry insights
The hippopotamus doesn’t go it alone as a species. In fact, in order to clean themselves, they partner with a...
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“Why fit in when you were born to stand out?” – Dr. Seuss Writing a decent brand value proposition requires...
It’s common to assume that if a product is of high quality, it will sell, and if it’s of low...
We get a lot of questions when talking to customers in the initial prospecting faze. A popular one is: ‘How...
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard...
Brand resonance is a crucial concept in marketing that signifies the depth of the psychological bond between a brand and...
“Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.” – Ashley...
The following is a complete guide to branding in 2020. If you’re looking for some exciting, fresh ideas, you’re in...
“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison If you’ve ever been to...