The Canto Blog
From digital asset management best practices to the latest industry insights
Elevate your brand: Mastering the art of rich content
Online brands have seconds to make a meaningful impression. That’s why mastering your product information is essential in the digital...
Unlock e-commerce success with product information essentials
E-commerce success and product information are inextricably linked. As the lifeblood of online retail, product information influences consumer decisions and...
The future of digital content marketing: 6 strategies for success
If your digital content isn’t cutting through the noise, you’re not alone. Every day, brands churn out mountains of digital...
PIM vs ERP: Key differences explained
The world of software solutions is full of acronyms and when it comes to business management systems, two stand out:...
How a DAM + PIM platform transforms your product experience management strategy
Maintaining a consistent, on-brand product experience across channels isn’t easy. Product data lives in spreadsheets, updates happen manually, and teams...
The state of digital content 2025: Solving an impossible equation
While 77% of content and creative professionals expect to produce more digital content this year, only a quarter feel they...
Top 10 benefits of DAM and PIM for omnichannel retailing in e-commerce
Standing out in the crowded e-commerce landscape is no small feat. From creating impactful visual content to managing large product...
How the Cincinnati Bearcats won big with digital asset management
“Content is everything,” says the University of Cincinnati Bearcats’ Chief Strategy Officer, Ben Hofstetter. And he has an unusual example...
The ultimate guide to prompt engineering for AI-powered DAM search
Imagine a bustling retail warehouse full of products waiting to be sent to store shelves or online customers. The warehouse...
PDM vs. PIM: Product data systems explained
Key highlights: Are you curious about the difference between PDM vs. PIM? Do you need to manage product data and...
Unify your marketing strategy with a PIM and DAM system
Key highlights Marketers and product teams rely on PIM (product information management) and DAM (digital asset management) systems. PIM and...
Top 10 PIM + DAM benefits for manufacturing businesses
Manufacturing brands have a lot to juggle. Besides producing products, there is the matter of managing the complicated product information...