The Canto Blog
From digital asset management best practices to the latest industry insights
Positioning in branding: The complete guide to strategic market differentiation
What is brand positioning, and why does it matter? Brand positioning is the strategic process of establishing a distinctive place...
DAM for retail: Top 10 benefits of omnichannel retailing with digital asset management
What is DAM for retail? DAM for retail is the use of digital asset management software to store, organize, and...
Digital content trends 2026: Five insights reshaping how content teams scale
Content teams have officially crossed a tipping point. Volume is up. Budgets are rising. AI is everywhere. And yet, for...
Digital asset specialist: Complete career guide for 2026
What is a digital asset specialist? A digital asset specialist is a professional responsible for the comprehensive management, organization, storage,...
10 benefits of digital asset management
Digital assets are the lifeblood of your organization. They help establish your brand, sell your products, and effectively communicate with...
How to organize digital photos with Canto
Organizing an extensive collection of digital photos can feel overwhelming — especially when files are scattered across devices, cloud services,...
How to create a URL for an image on your computer
We share images constantly — across social media, email, websites, and internal team workflows. But when an image lives only...
The new agency growth formula: How operational resilience protects profit and fuels creativity
I spent most of my career in the creative agency world on the commercial side of the business, so I...
The best marketing technology stack in 2026
Key highlights: As marketing teams enter 2026, the need for connected tools and data systems is greater than ever. For...
The best AI marketing tools in 2026
Key highlights Marketing has entered an intelligent era. Teams are producing more content than ever — across more platforms, formats,...
Content hub: The future of intelligent content management
Key highlights: Content drives modern marketing and creative work but managing it has never been more complex. Teams are producing...
Introducing Canto XI: The future of DAM is here
Canto XI: create, collaborate, organize, search, publish, and analyze centrally, with a modern UI and AI across the content lifecycle.