The Canto Blog
From digital asset management best practices to the latest industry insights
Brand style guides: 12 examples to learn from
A brand style guide is the fastest way to see whether a company actually has its visual identity under control....
The best AI marketing tools in 2026
Key highlights Marketing has entered an intelligent era. Teams are producing more content than ever, across more platforms, formats, and...
How to maintain brand consistency across teams and channels
Brand consistency means presenting your brand in a recognizable, coordinated way across every team, channel and touchpoint; from the colors...
Brand assets: What they are and examples
Brand assets are the visual, verbal, and creative materials a brand owns and uses to express itself: logos, color palettes,...
Why brand portals aren’t convenient: they’re essential
Managing brand assets across multiple departments, partners, and platforms can quickly become chaotic. Without a centralized system, it’s easy for...
Marketing collateral: Definition, types and examples
Marketing collateral is any material a brand produces to communicate its message, promote its products and support its sales process....
Brand guidelines: What they are and how to create them
Brand guidelines are a documented set of rules that define how a brand looks, sounds, and presents itself across every...
Understanding content collaboration
Solve complex hybrid and remote team challenges with content collaboration best practices and digital asset management. Creating high-quality, memorable content...
Best brand management tools: A category guide
The best brand management tools are the platforms that close that gap, making it easy for teams control how their...
Creating an Asset Library
Learn how to create an asset library that puts digital content at your team’s fingertips Has your marketing team ever...
Meet the 2026 Best in DAM winners
Celebrate Canto’s Best in DAM winners for 2026
What is an active DAM? Why the age of passive content storage is over
Your digital asset management platform knows more about your content than anyone on your team. It knows which products are...