The Canto Blog
From digital asset management best practices to the latest industry insights
Brand voice: How to define yours and stand out from the rest
No matter if your brand is just starting out or looking for a brand personality refresh, defining your brand’s voice...
How these 3Rs can future-proof your business in an uncertain economy
What better talents to have in uncertain economic times than understanding customers’ thinking and the ability to turn changing trends...
Workplace well-being: The team sport we win by optimizing how we work
Times and technologies may change, but the fundamental questions leaders face echo throughout history. What’s the link between workforce well-being...
Canto harnessed creativity: Adobe MAX 2022 recap
Adobe MAX 2022, a global in-person and virtual conference designed for creatives, was a sensational success with over 131 million...
Making digital experiences accessible: Wins and work remaining
If I asked you to name the organization that shapes our online experiences more than any other — that influences...
Empower your growing remote workforce with DAM
With remote and hybrid work quickly becoming the norm, managers of creative teams are hard at work finding ways to...
How You Can Make More Time For Creativity: The AI-Ready Test
How committed are you to making more time for creativity? Here’s a quick self-test. What’s your typical behavior every time...
Top 8 ways to easily refresh your content library
What is a content refresh? A content refresh is the addition of new copy, branding, assets, or other SEO-related activities...
Improve workflow: Prepare your marketing team for economic uncertainty
When the pandemic struck, it hit hard. Organizations were suddenly forced to cope with a new threat that their inefficient...
Earning authentic love for your brand: winning at the game of influencer marketing
How much would a puzzled shrug on TikTok be worth to your brand? Hugo Boss is finding out for an...
5 ways to future-proof your marketing programs
In periods of economic uncertainty, marketing teams need to be ready to adapt to the unexpected and shift priorities to...
Why the supply chain crisis is really a customer service challenge for brands
Behind every headline about the supply chain crisis, there are disappointed customers. Those customers are most likely listening to music...