How a DAM + PIM platform transforms your product experience strategy

Maintaining a consistent, on-brand product experience across channels isn’t easy. Product data lives in spreadsheets, updates happen manually, and teams work in silos — leading to slow product launches, inconsistent content, and missed opportunities.

Enter product experience management (PXM). A strong PXM strategy ensures product, marketing, creative, e-commerce, and sales teams deliver personalized, on-brand content across all channels.

Digital asset management (DAM) and product information management (PIM) software are the foundation of PXM strategy. While DAM platforms organize and distribute product imagery and brand assets, PIM solutions centralize and sync product details like SKUs, descriptions, and specs. Your organization needs a PIM and DAM system.

Together, they simplify workflows, improve consistency, and centralize everything related to marketing products in one place.

In this guide, we’ll show you how a unified DAM and PIM solution can unify your teams and take your product experience management strategy to the next level.

Why is PXM important?

Think about the last time you shopped online. Whether you browsed a brand’s website, checked out a product on Instagram, or read reviews on a marketplace, you probably expected the product details to be accurate and consistent.

If something was outdated or conflicting –– like different specs or images on two sites — it likely made you second-guess your purchase. That’s where product experience management (PXM) comes in.

A strong product experience strategy ensures that every product detail, image, and description is accurate, engaging, and aligned with your brand — no matter where a customer encounters it.

Align with customer expectations

Shoppers expect accurate, up-to-date, and consistent product information. If they don’t get it, they won’t stick around.

A strong product experience strategy ensures that customers see consistent, reliable product listings that reinforce your brand’s credibility. A solid digital customer experience builds trust and makes customers more likely to complete a purchase because they know exactly what they’re getting.

Differentiate in a competitive market

With so many options available, standing out is harder than ever. Product experience management software helps brands cut through the noise by delivering highly personalized experiences.

Customers are much more likely to choose your brand when your experiences are tailored and memorable.

Bridge marketing and e-commerce goals

A key challenge in product management is that marketing teams and e-commerce teams often work in silos.

Marketing teams focus on creativity, storytelling, and branding — often using a DAM platform to manage visual assets. Meanwhile, e-commerce teams handle product information, pricing, and technical details, relying on spreadsheets or outdated systems.

A strong PXM strategy brings these teams together by streamlining processes and unifying tools. Embracing a solid PXM strategy connects teams by:

• Storing and working on product content and data from a single source of truth
• Ensuring product visuals and descriptions stay aligned across channels
• Launching products faster without last-minute content scrambling

Faster time-to-market

Bringing products to market quickly requires efficient workflows and collaboration. But when teams work in silos, approvals stall, updates take too long, and launches get delayed.

A strong PXM strategy helps teams move faster by centralizing product content, standardizing processes, and reducing bottlenecks. With better alignment and access to the right information, teams can keep launches on track and respond to market demands with ease.

Improved omnichannel consistency

Customers expect a top-tier experience no matter where they interact with your brand. But when product content is scattered across systems, inconsistencies creep in, resulting in confusion and lost trust.

A strong PXM strategy ensures that product information and visuals stay consistent across all channels. By centralizing content, it’s easier to maintain brand consistency, build trust, and strengthen their reputation.

How to build an effective PXM strategy in six steps

Building a product experience strategy involves organizing product details, connecting content, streamlining workflows, and ensuring every touchpoint delivers an on-brand experience.

Here’s how to do it in six steps:

1. Centralize product content management in one system

If your product content is scattered across different tools, you’re making life harder than it needs to be. A disjointed marketing tech stack and siloed teams lead to slow workflows, messy inconsistencies, and way too many manual fixes.

To keep everything running smoothly, you need both a DAM and a PIM platform:

• Why DAM? It keeps all your marketing and creative assets organized, easy to find, and ready to go.
• Why PIM? It manages product details, SKUs, descriptions, and e-commerce data — so everything stays accurate and up to date.

To execute a successful PXM strategy, you need a unified DAM and PIM platform.

A unified DAM + PIM platform brings it all together. One system, one source of truth, and one playbook for your marketing, product, e-commerce, and sales teams to create, manage, and deliver on-brand product experiences with ease.

Pro tip: Canto PIM combines DAM and PIM in a single system, so teams can finally ditch the content chaos and work from one connected hub.

2. Organize your product content and data easily

Before your product experience software can work its magic, you need to tidy up the chaos. Scattered assets and inconsistent labels make finding what you need a nightmare. But with a unified DAM + PIM platform, organizing product content is a breeze.

Here’s what you can do:

• Tag it, sort it, find it: Use metadata, categories, and tags to keep everything searchable
• Let AI do the heavy lifting: Smart tools speed up content organization, so you don’t have to
• Stay consistent: Label assets and product data properly with ease (think SKUs, color variations, and descriptions)

Pro tip: Canto PIM’s AI tools and Canto AI Visual Search let you find assets instantly — just type what you need in plain English.

3. Standardize your workflows and processes

Once your content is organized and easy to find, it’s time to smooth out the wrinkles in your workflow. This is where a unified platform really shines, helping e-commerce and creative teams stay in sync and move faster.

Streamline content workflows

With a DAM platform, your team can:

• Use a DAM workflow to automate content production and streamline approval
• Set user permissions and roles for content approvals

And since you’re likely juggling multiple websites and digital storefronts, getting product content where it needs to go shouldn’t be a hassle.

That’s where DAM’s CDN functionality saves the day.

With a DAM + CDN like Canto’s Media Delivery Cloud, you can automatically publish images in the right sizes for websites, stores, and marketplaces, so there are no more manual resizing headaches.

Synchronize channel product information

Next, you’ll want to get all that accurate product information into the wild. This is where a PIM platform shines:

• Map product data to your sales channels
• Use automation to update product info across all platforms
• Store retailer-specific formatting requirements in one place, so there’s no need for endless spreadsheet cleanups

With PIM software’s channel mapping, you can upload retailer setup forms and map fields. That way, you can deliver product information quickly without manual adjustments.

The real magic happens in a unified DAM + PIM platform like Canto PIM. All of your teams are working from the same content, same information, and same workflow. That’s when projects get done as fast as “yesterday,” all your channels have the same look and feel, and you can focus on higher-value work.

Pro tip: Canto PIM brings teams into a simplified workflow that helps your teams move faster and get more done.

4. Integrate tools across your tech stack for one workflow

A clunky, disconnected e-commerce tech stack slows everything down and makes PXM more difficult.

If your DAM, PIM, CMS, and e-commerce platforms don’t play nice together, you’re stuck wasting time on manual fixes instead of focusing on selling products. And disconnected tools further silo your teams instead of aligning everyone.

Execute your PXM strategy faster by connecting your content toolkit together.

Pro tip: Canto PIM brings DAM and PIM together without a connector — no tech headaches or additional implementation.

5. Segment and distribute content quickly

Now that your content and product data are in one place, getting it into the right hands should be a breeze. Here’s how to make distribution fast and frustration-free:

• Curate and share on-brand content with DAM portals — perfect for partners, influencers, and the media
• Deliver the right product details to retailers using PIM-powered product catalogs

Pro tip: Canto PIM even allows you to build custom views for internal teams and external partners so everybody can see exactly what they need.

6. Improve content ROI by repurposing and analyzing what works

Those who succeed at PXM understand their audience and deliver content that works. The secret? Smart tools that help you reuse, refine, and measure what works.

Here’s how to squeeze more value out of your content:

• Reuse top-performing assets across multiple channels with DAM’s AI-powered search and centralized (yet very accessible) library
• Keep product details accurate everywhere with PIM-powered content consistency
• Track what drives conversions with DAM analytics tools, so you can focus on what works

Pro tip: Canto AI Visual Search helps teams quickly find the most relevant assets and repurpose them for new campaigns, maximizing content ROI.

Canto PIM transforms workflows and unites teams

A successful product experience strategy starts with a unified system — one that aligns creative and product teams, streamlines workflows, and ensures product content is always accurate, up-to-date, and ready to deploy. That’s exactly what Canto PIM delivers.

Canto PIM brings DAM and PIM together in one platform, breaking down information silos, eliminating errors, and accelerating product updates. Whether you’re managing brand assets, SKU data, product descriptions, or retailer-specific formats, Canto PIM makes it easy to keep everything organized, accessible, and in sync.

Canto PIM comes with all the features your teams need:

1. All-in-one DAM and PIM: Manage product imagery, brand assets, SKUs, product descriptions, and more in a single platform
2. Effortless channel mapping: Ensure the right assets and product information appear in the right places with Canto’s Media Delivery Cloud and Channel Mapping
3. Custom attributes and metadata fields: Easily organize and structure all product information for fast retrieval
4. Powerful search tools: Canto AI Visual Search and advanced metadata filtering make finding the right assets effortless
5. Streamlined workflows: Manage approvals, Style Guides, and product asset updates with built-in content controls
6. Enhanced content distribution: Use Portals and Product Catalogs to deliver content to teams, retailers, and partners instantly
7. 40+ integrations: Connect to work management tools, CMS, e-commerce platforms, creative software, and social media for a truly connected ecosystem

Ready to transform your product experience? Download our eBook – From Chaos to Clarity: Transforming Your Product Experience with DAM and PIM.

Product experience management frequently asked questions

1. What is PXM?

Product experience management (PXM) is the process of creating, managing, and delivering consistent, high-quality product content across all channels. It ensures product information is accurate, personalized, and aligned with brand strategy to improve customer experience and drive sales.

2. What is a product experience management platform?

A product experience management (PXM) platform or PXM software is a tool that centralizes and streamlines product content management. It combines digital asset management (DAM) and product information management (PIM) to ensure accurate, consistent, and relevant product experiences across all sales and marketing channels.

3. PIM vs. PXM: what’s the difference?

PIM (product information management) focuses on organizing and distributing product data like SKUs, descriptions, and specifications.

PXM (product experience management) solutions go beyond PIM by ensuring product content is optimized, personalized, and consistent across all channels.

4. What is a product experience manager?

A product experience manager oversees how product content is created, managed, and delivered across channels. They ensure product information is accurate, engaging, and aligned with brand strategy to improve customer experience and drive conversions.