Today’s brands rely on digital assets to communicate their stories to the world. Despite the importance of these assets, however, few brands have a comprehensive strategy to keep them organized. A lack of structure leads to one outcome: total content chaos.
For brands that also sell products, balancing essential product information with related visual content heightens the challenge. And, as the number of channels that products are sold through increases, so does the complexity of sharing accurate product information. It’s a compounding problem, as productivity is inevitably hindered and assets and information become increasingly difficult to locate, share, and use effectively.
Luckily, it doesn’t have to be this way. Canto’s comprehensive guide covers:
- How to tame your content chaos with digital asset management (DAM) software
- How to better manage your product attributes with a product information management (PIM) solution
- Why growing product companies need DAM and PIM software
- Why Canto is the leading DAM + PIM solution
Looking to enhance your team’s productivity and simplify scaling? Get started by downloading Canto’s free guide today!