The Canto Blog
From digital asset management best practices to the latest industry insights
Brand activation: How to light the match to ignite your brand
Imagine decorating a building with strings of electric lights. The ‘wow’ moment comes at the end, when you plug them...
New ideas in the branding process: An exciting guide for 2021
The idea of jumping head first into a task is intriguing, but we all know that in order to get...
Stretching a Brand: 7 Brand Extensions Examples
When something is impossible to ignore, it either succeeds dramatically or fails miserably – there is no middle ground. That...
Find your brand soul: 9 inspirational brand style guide examples
As more and more brands see the benefits of brand style guides, the demand for accurate and complex guides is...
A bold statement for all to see: A complete guide to build your own brand manifesto
Throughout a brand’s ‘life’, there comes a time when its impact is too manufactured, too safe, too friendly and too...
I feel fine: A sensory branding guide
“Lose your mind and come to your senses.” – Fritz Perls A single smell, one that we haven’t smelled in...
Transformative metrics: A guide to increase brand favorability
“Your personal brand is what people say about you when you are not in the room – remember that. And...
An effective, creative approach to brand safety in 2021
The growth of digital advertising possibilities creates risks that devastate brands and their reputation. As brands become more vulnerable to...
Brand communication: A complete customer correspondence guide
“Communication works for those who work at it.” – John Powell Well-executed brand communication breeds loyalty, helps you stand out...
Understanding the ins and outs of brand slogans and taglines
What makes brand slogans and taglines so catchy and memorable? Many people believe it’s because we associate them with well-known...
11 of the best branding blogs to consider in 2021 and beyond
One of the greatest things about the human race is we love to share our expertise with others. It feels...
Best brands of the world: An examination (with examples)
The first thing brands do when they come into creation is stack themselves up against their peers. In order to...