The Canto Blog
From digital asset management best practices to the latest industry insights
Top 8 ways to easily refresh your content library
What is a content refresh? A content refresh is the addition of new copy, branding, assets, or other SEO-related activities...
Earning authentic love for your brand: winning at the game of influencer marketing
How much would a puzzled shrug on TikTok be worth to your brand? Hugo Boss is finding out for an...
How to embrace a creative operations mindset
Creative operations are the intertwining of business and creativity. It’s a system that provides structure and support for creative professionals,...
Top tips for scaling digital content creation in 2022
Creating and managing digital content has become an increasingly complex business problem. As demand for content increases, content creation processes...
Bridge the hybrid gap with the right collaboration tools
Today’s workplace is increasingly defined by hybrid environments that allow organizations to draw upon talent far beyond their local market....
New study: Marketing teams waste weeks every year searching for files
We polled 500 marketers and found most of them waste weeks searching for photos, videos and other digital files. That’s...
Creative team roles: The people who bring marketing strategies to life
For brands to have an impact, marketing ideas need to make it out of the strategy meeting and into the...
A basic guide to data lineage
Understanding the origin and evolution of your data has quantifiable benefits. Even the most basic of data lineage helps establish...
Best practices for metadata
Metadata is a set of data that provides detail about another piece of data, all recorded directly within the software....
Taxonomy and metadata – Using them in tandem
Taxonomy and metadata are different but they work together to create easily searchable content. They are both highly important complex...
Dynamic customer experience trends to look out for in 2021
Trends are a tough subject to pin down, especially when it comes to customer experience (CX) trends. A lot of...
Portals – 3 tips to make your public content shine
When sharing your content online, keeping assets up to date and your brand on point is super important. How the...