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Email marketing generates data points with every campaign. Over time, they add up to valuable insights about your audiences. How...
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“One accurate measurement is worth a thousand expert opinions.” – Grace Hopper It’s a well-known business adage: you can’t improve...
Email marketing is a cost-effective way for any business to connect with customers, including on the local level. Companies try...
It’s easy for marketers to get bogged down in A/B testing, click-through rates and other numbers and metrics. These are...
Subject lines are your email’s first chance to make an impression, so it’s important to get them right. After all,...
Email marketing is blissfully quantifiable. Every campaign creates helpful data you can use to refine your approach. But with so...
Email marketing guides your customers on a journey of discovery. But for campaigns to work, you need to pace things...
Tired of seeing your well-crafted emails go unread? If you’re taking a one-size-fits-all approach to email marketing, you’re probably not...
In a world of infinite templates, it’s never been easier to make your emails look good. But email design is...