Canto helps Bisazza put its best designs forward

As a highly visual design company, Bisazza has a vast archive of images and multimedia content, as well as technical product details and sales-related materials. Seeking more control over how those digital assets were distributed and archived, the Bisazza marketing department began searching for a new digital asset management platform. After evaluating several options, they were excited to partner with Canto.

“We found Canto’s combination of folders and metadata very convincing for our archiving purposes,” the team recalls. “Considering most of our customers are either sales agents or representatives, we also thought that a product with a very intuitive user interface was the best fit for us.”

Canto’s metadata import feature made it easy to migrate Bisazza’s vast content archive into a single source of truth. Assets could be uploaded and bulk tagged all at once, which allowed the team to keep its metadata consistent and easily updatable in the future.

Bisazza’s digital assets consist of material from photo shoots for product advertising, documentation for various events, and collaborations with world-renowned designers. Each product collection is typically accompanied by a collection of still-life pictures, ambient shots, and other images used for editorial purposes.

The library includes approximately:

• 1,300 documents, ranging from technical sheets and price lists to marketing content and design presentations.
• 100 videos of events, grand openings, and product descriptions.
• 13,000 images, including still-life photography, archived historical imagery, and advertising content.

Bulk metadata imports and approval features help manage a large library

In order to manage that vast array of assets, Bisazza used Canto to upload metadata from specially prepared spreadsheet files. The platform’s bulk upload features made it easy to edit and update metadata at any time to ensure that files were easy to locate with a simple search.

“Canto’s metadata import feature really helped us,” the team says. “We had the chance to prepare our metadata in advance and apply it in bulk to collections of images.”

When new assets are uploaded to Canto, they are quickly reviewed to maintain quality and consistency. Approved assets are then sorted into the proper folders and portals for easy access and distribution. Non-approved assets go to the archives to ensure they’re not lost, but they are not shared with any users.

“Canto, with its approval system, allows us to be certain that we are sharing only the correct and approved version, avoiding any mistakes.”

Putting digital content at everyone’s fingertips

Consolidating assets within a single source of truth not only made it easier to locate specific files with a quick tag or metadata search, but also redefined the way people within the company access and use content. Canto’s powerful tools allowed multiple departments to adjust assets to meet their unique needs without sacrificing quality or creating version confusion.

“Introducing new systems is never easy, but once our users grasped how Canto could facilitate and speed up their work with assets, they were happy to use it.” the team says.

When Bisazza launches a new collection, it now uses Canto’s portal feature to place the assets associated with those products in a dedicated location that can be accessed by all of the company’s foreign branches. This shared resource ensures that everyone will be accessing the same content, such as images, price lists, tech sheets, and training books. More importantly, they know that content will be up-to-date and consistent across the company.

With content on the website linked to Canto, updates are easier than ever

In addition to making it easy to keep internal content updated, Canto’s API connection has streamlined the process for managing product information on the Bisazza website, as well. For many customers, the company’s website is an excellent resource for both technical information about products and instructions on how to use them properly.

Thanks to Canto’s API connection, product resources on the website could link directly back to the main asset library.

“The most fundamental integration is the API connection of all the documents related to a product on our website,” the team says. “It’s fundamental for us that for all the products we show, we have a corresponding correct technical sheet. When our technical office updates the tech sheet PDFs on Canto, our website gets automatically updated.”

Consolidating Bisazza’s assets into a single source of truth has allowed the team to ensure its content is always up-to-date and approved for sharing, while spending far less time searching for assets.

“Canto has offered us ease of use and flexibility, and really responded to our needs.” the Bisazza marketing team says. “The Canto platform has been an excellent tool to help manage a vast and complex archive like ours.”