Content Rewind: 2024’s Hottest Trends and What’s Coming in 2025

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In a world where trends are constantly shifting, staying ahead is essential for anyone shaping the future of content. As we close out 2024, it’s time to take a strategic pause, rewind, and evaluate the year’s most impactful industry trends—and what’s coming in 2025.

In this webinar, we’ll dive into the past year in content —what resonated, what missed the mark, and what’s set to transform the landscape next. From refining content strategies to integrating innovative technologies, we’ll explore insights essential for every content creator, creative strategist, and marketer.

In this session, you’ll learn how to:

  • Reflect on 2024’s biggest industry wins and challenges to strengthen your approach
  • Harmonize content creation, distribution, and engagement for a seamless lifecycle
  • Future-proof your workflows and tech stack with simple, high-impact updates
  • Prepare for 2025’s top trends with insights to keep your team ahead of the curve

Whether you’re crafting a fresh content strategy, optimizing creative processes, or aiming to stay attuned to the latest industry shifts, this webinar is your essential guide to navigating and thriving in 2025 and beyond.

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Speakers

Mike Lacey

Vice President, Brand and Product Marketing

Mike Lacey is a seasoned marketing leader with over a decade of experience shaping global brand narratives and driving impactful content strategies. As Vice President of Brand and Product Marketing at Canto, he leads global teams in defining corporate identity, crafting compelling brand and product stories, and delivering content experiences that fuel demand. With a passion for brand storytelling and creative development, he has built his career at the intersection of innovation and engagement, previously holding key roles at ON24, where he spearheaded original content initiatives and led creative strategy. Mike thrives on connecting brands with audiences through storytelling that inspires action, builds loyalty, and differentiates in a crowded market.

Previously recorded webinars

The Future of Digital Content: Trends, Strategies, and Technology for Marketing Success in 2025

3 Steps to Unify Product Data and Elevate Brand Experiences

Hack Your MarTech Stack: Reimagining Your Technology and Workflows for Smarter Marketing

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