As fall admissions approach, marketing and communications teams in higher education are tasked with not only attracting future students but also building a lasting brand presence. Today’s prospective students expect more than just brochures and campus tours — they want to see themselves thriving at your institution through dynamic, authentic content.
In this webinar, we’ll dive into how higher-ed institutions can harness the power of storytelling, short-form video, and digital assets to build an engagement strategy that connects with Gen Z and Alpha. You’ll learn:
- How to use storytelling to create an emotional connection with future students
- The role of short-form video and digital assets in boosting engagement
- Strategies for organizing and repurposing content to maximize impact
Join us for an insightful discussion on how to craft a marketing strategy that attracts and engages the next generation of students.