Overcoming Brand Management Challenges to Unlock Revenue

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This webinar was originally broadcasted at the ON24 Checkpoint Summit.

Companies that focus on building and maintaining brand integrity with great design can outperform industry-benchmark growth by as much as 200%. This constant, consistent brand presentation also leads to an estimated 20% revenue increase.

Your company’s brand isn’t just a design challenge – it has a heavy impact on your bottom line. So, while marketers focus on demand, engagement and ROI, the value of design and brand integrity is worth too much to ignore.

Break through old benchmarks and learn how to:

  • Create and enforce brand guidelines across your organization
  • Use your brand to tell meaningful stories that resonate with your audiences
  • Ensure consistency of your brand across every product, asset and channel
  • Turn your brand into your next competitive advantage.

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Speakers

Mike Lacey

Vice President, Brand and Product Marketing

Mike Lacey is a seasoned marketing leader with over a decade of experience shaping global brand narratives and driving impactful content strategies. As Vice President of Brand and Product Marketing at Canto, he leads global teams in defining corporate identity, crafting compelling brand and product stories, and delivering content experiences that fuel demand. With a passion for brand storytelling and creative development, he has built his career at the intersection of innovation and engagement, previously holding key roles at ON24, where he spearheaded original content initiatives and led creative strategy. Mike thrives on connecting brands with audiences through storytelling that inspires action, builds loyalty, and differentiates in a crowded market.

Previously recorded webinars

How Retail Brands and Manufacturers Can Win in 2025 (AMER)

The Future of Digital Content: Trends, Strategies, and Technology for Marketing Success in 2025

3 Steps to Unify Product Data and Elevate Brand Experiences

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