The Canto Blog
From digital asset management best practices to the latest industry insights
Content innovation strategies: 8 Insights from top brand leaders
What is content innovation? Content innovation is the ongoing process of developing new ideas, workflows, tools, and strategies to create,...
DAM cost savings explained
Digital asset management (DAM) platforms empower marketing and creative teams to do more with every asset, every dollar, and every...
How to overcome the most common leadership objections to DAM
You know the content chaos all too well – teams chasing down the latest logo or file version, campaign assets...
ROI of investing in a digital asset management system: How to prove it to leadership
What is the ROI of investing in a digital asset management system? The ROI of investing in a digital asset...
Marketing efficiency: How to maximize output with DAM software
What is marketing efficiency? Marketing efficiency is the ability to maximize campaign output while minimizing wasted time, budget, and effort....
Product attributes: What they are and how to maintain consistency across channels
What are product attributes? Product attributes are the specific characteristics that define and describe a product, including physical traits such...
E-commerce product data feed management: How to optimize, automate, and scale
What is an e-commerce product data feed? An e-commerce product data feed is a structured file containing product attributes —...
The ultimate guide to product feeds
In the fast-paced world of e-commerce, effective product feed management is a critical component. It’s the backbone of your online...
Canto DAM software review: How digital asset management helps brands overcome economic uncertainty
What is digital asset management? Digital asset management is a platform that stores, organizes, searches, manages, and distributes your brand’s...
How to transform marketing workflows with Canto and Canva
In fast-paced teams, marketers, designers, and brand managers often hit the same Canva roadblocks: wasting time searching for the right...
DAM vs. MAM: How to pick the best platform for your content
Key highlights: What is DAM: A digital asset management system that helps organizations centralize, organize, manage, and distribute digital assets...
Digital shelf strategy: How to optimize product content and drive e-commerce sales
What is a digital shelf strategy? A digital shelf strategy is a brand’s plan for managing and optimizing how its...
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